Look for samples. It is just right to look for samples so you will have a clue how they work. Choose the one which meets with your preferences and requirements. In this manner, you will also be sure you will be delighted with the end result of their work.
You know what you want to say, when you would like to say it when you write a script. This gives you the power to edit the move and text lines BEFORE you have to say them. Scriptwriting also helps take the "umm's" and "ahh's", etc.. When you've a script, that you think is you should.
To use it you will need to learn TV and video production skills. But also you have to be a creative story teller who knows how to communicate well to the audience.
Edit the segments. Having divided your presentation you will need a means to cover the points between the start of the next and the end of one PTC. Otherwise, you will appear to move slightly between the two sections.
Pick what you say and how you say it based on who you're talking to. Many businesses say to write into a grade level or a school level, but if you are producing a program for scientists and doctors with the words. If you don't understand what multisyllabic means, stick with the fifth grade and middle school stuff.
If you need help figuring out how short or long your video should be, think of the average pop song or music video. The majority of them aren't more that 2-4 mins long. You would emulate music producers as far as length is concerned, if you would like viewers to see the video. People you can try these out will not watch a video that is longer than 4 minutes, believe me. Why? Because there is a storm of video that is constantly raging across the internet and folks will want to watch other things, too.
There they are - the four questions that may make the difference between producing a marketing magnet and running an ad campaign. Please enjoy responsibly!